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Aligning Doctoral Pursuits with 2024’s Predominant Business Trends

Inspired by a fabulous article from Forbes magazine, titled “The 10 Biggest Business Trends For 2024 Everyone Must Be Ready For Now”, in this publication, we want to delve deeper into how to align doctoral or postdoctoral studies with the emerging business trends of 2024 can pave the way for unparalleled personal and professional growth.

Taking advantage

The business landscape is constantly evolving, shaped by technological advancements, economic shifts, and societal changes. Embracing the upcoming business trends of 2024 is pivotal in staying relevant and competitive in this dynamic environment.

Let's see what scenarios await us in the near future, not to mention that it is already present:

Artificial intelligence everywhere

Artificial Intelligence is predicted to be a cornerstone of future business operations, enhancing efficiency, and driving innovation. Doctoral studies equip you with the knowledge and skills to leverage AI to its full potential, enabling the development of cutting-edge solutions and informed decision-making processes.

Sustainable and Responsible Business Practices

Sustainability and corporate responsibility are becoming integral components of business strategies. A doctoral journey provides you with the analytical prowess and ethical framework to incorporate sustainable practices, ensuring long-term viability and positive societal impact.

Digital Transformation and Online Learning

Digitalization is revolutionizing the way we learn, work, and interact. Doctoral and postdoctoral programs offer myriad online learning opportunities, allowing you to pursue your academic and professional goals from anywhere in the world, and stay abreast of the latest digital trends and technologies.

Personal and Professional Excellence

Pursuing a PhD will undoubtedly allow you to reach your full potential and achieve your aspirations. Opening up a world of possibilities for you and allowing you to influence change, inspire others, and leave a lasting impact on the world.

Remote and distributed work

It is no longer about companies surviving the pandemic, but about offering flexible arrangements, valuing employees' time, and harnessing the potential of a global workforce. Yes, workers returning to the office has been a theme for the past 12 months. But employers are also ensuring they retain the ability to work with geographically dispersed teams and attract talent from anywhere in the world. For these reasons, we will see the number of job openings with “remote” or “hybrid” locations remain well above pre-Covid levels throughout 2024.

Interpersonal skills and the human touch are strengthened

As it becomes increasingly feasible to automate the technical aspects of work (coding, research, or data management, for example), the ability to leverage soft skills for tasks that still require a human touch becomes critical. For this reason, in 2024 we will see organizations increase their investment in developing and fostering skills and attributes such as emotional intelligence, communication, interpersonal problem-solving, high-level strategy, and thought leadership.

In the following infographic, you can see the technological evolution over the last five years:



Definitely, it can be concluded that we are witnessing a pioneering change in the business landscape. Therefore, in a world marked by constant change and uncertainty, equipping yourself with advanced knowledge and skills through doctoral studies is more crucial than ever.

Aligning your academic activities with the prevailing business trends of 2024 ensures that you are well-positioned to navigate the complexities of the modern world and become a model of innovation and leadership in your field.

So, are you ready to embark on this transformative journey and shape the future of business? You have the last word.