Being a recognized professional involves several phases and does not end in obtaining a professional degree or being good in your field, since there is a good cut in working on your professional personal brand, which will help you generate a reputation among your peers, teams of work and, why not, the competition.
In this post, we want to provide you with a step-by-step on how to work on a solid personal brand that reflects your skills and is consistent with the professional you
you want to project
This work is very important since in this way you will ensure to create a coherent perception, which will help your personal marketing.
Through the practical exercise that we will share below, you will learn what you should do to start working on your personal brand:
First: Spend some time describing the professional you want to become, and want to evoke. Make a list with all the details of that ideal professional.
Second: Define around 3, or 5 adjectives by which you want to be perceived by the people around you.
Third: Describe the kind of person who identifies with those adjectives. How this person would act in the professional, and even personal environment.
An exercise that can help you with this task is to think, how do you want your co-workers, staff in charge, or superiors to remember you when you are not around?
With this idea in mind, seek to relate your personal characteristics today, with those with which you want to be identified in the future. With all this work on paper, define at least three actions that you must take to arrive at the perception you want them to have of you.
For example, if you want to be perceived as a person:
● Decisive
● Pragmatics
● Energetic
You must define the characteristics of the professional personality that would define this profile, for example:
● Your attitude toward work
● your tone of voice
● Language
● Outfit
● How this person would work according to the times and schedules
Fourth: Let's get to work. Already with the sketch of your personal brand, start working during the next 90 days with the adjectives by which you want to be defined. Even describe yourself to others using them. Always keep in mind your professional brand's personality and tone. In this way, you will influence the way others perceive you.
In the professional environment, nothing should be left to chance. Be the one who defines how you want to be perceived. This strategy allows you to differentiate yourself from other professionals, achieving a greater impact and achieving your goals.
Perhaps these tips may sound superfluous, but remember that statistics state that first impressions are formed in the following way:
● 55% of the way you dress
● 38% tone of voice and security
● 7% of the words you use
Work on yourself, and on your goals, and don't stop.